While it’s less common for authors to publish under pseudonyms, it’s still often done for marketability purposes - and sometimes simply for the author’s own comfort in anonymity. As recently as the 1990s, Joanne Rowling was urged by publishers to publish the Harry Potter series under the name JK Rowling (the “K’ was fabricated, Rowling does not actually have a middle name) out of concern that young boys - a large demographic of the books’ target market - would not be inclined to read something written by a woman. Women, for instance, often had to conceal their identities by adopting a masculine “nom de plume” in order to even be considered for publication - and this trend has not entirely disappeared with times gone by. Back in the day, they were a necessity for some trying to make it in the publishing industry. Even further back than modern literature, authors have adopted pen names.
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